We’ve written before about the fraught nature of pet ownership in divorce. We’ve even written about social media divorce. But what about pet accounts?

It’s trendy for pet owners to create social media identities for their beloved pets. What’s more, there is a massive market for such content. But when the popular doggo’s “parents” get a divorce, there’s a big decision to make, and it is monumentally complex.

Property division for pets and businesses

In California, one of the major divorce laws is community property and for a long time, pets bought during the marriage received the same consideration. However, in March, a new law passed which gave judges leeway to look at other factors, such as emotional bonds and ability to provide care, to make long-term pet decisions.

Even still, there’s often a consideration of shared custody.

Added to the complexity are the considerations for a social media business surrounding a pet. Clearly, if the one who maintains and runs the account has no custody or access to the pet, the company will suffer. However, the assets and benefits of a popular pet account are a communal asset in the marriage, and that must go through equal division.

What happens if the pet predates the marriage?

Many people bond with their significant others pet very closely. However, if the pet belonged to your ex before you married them, there may be less of a claim to the pet post-divorce.

Fundamentally, what you and your attorney will discuss in your case revolves around the care of the pet and the emotional bonds you have with it. While pets may not necessarily be precisely like separate property, it will be a challenging uphill battle to bring them with you in the divorce – let alone their Instagram account.

These are valuable assets both emotionally and monetarily

To some, a Pet-stagram account may seem like a minor thing. However, you build connections on social media, friendships, and support. Those mean something, even if there isn’t any money there. A marriage ending, especially if that means the dog goes somewhere else, changes that irreparably.